Premier Foods is launching a premium, British-inspired bread product under its Hovis brand this month.The new British Farmers Loaf aims to offer a ‘home-baked’ style loaf featuring a traditional overhang shape, baked in Hovis-embossed tins with a flour-dusted crust. It will be available in 800g white and wholemeal versions from April at an MRRP of £1.40.Matthew Hunt, brand director of Hovis, said: “Hovis has the potential to be a much bigger player in the premium bread sector. The new Hovis British Farmers Loaf has all the right ingredients to deliver this – it not only heroes our farmers and British credentials, but offers a unique, quality product with a home-baked feel that is set to deliver strong sales for the category.“Presented in impactful packaging which celebrates ‘Britishness’ and British farmers, it is designed to have stand-out on shelf and highlight the premium quality and uniqueness of the product.”The launch of the new Hovis product will be supported with a £3.5m TV and press promotional campaign running from May to September, in addition to in-store promotions and sampling to drive sales at point of purchase.
Yule “Chief” Vernatt, 73, of Sunman passed away Saturday, September 12, 2020 at Christ Hospital in Cincinnati, Ohio. He was born Wednesday, August 20, 1947 in Huntington, West Virginia, the son of the late Mary (Guinn) and Thomas Vernatt. He married Sharon Beach on August 21, 1970 and she preceded him in death on March 25, 2018. Chief served his country in the U.S. Army 1st Infantry Division and was a member of the Sunman American Legion Post #337. He worked for Marathon as a research technician and enjoyed meeting old friends from work for holiday meals. He also enjoyed old time tv shows; going to casino’s; and traveling.Chief is survived by his companion Patricia Engle of Sunman; daughter Kimberly (Todd) Plymale of Sunman; brother Thomas “Tom” Vernatt of Belleville, Michigan; and grandchildren Makayla, Colton, and Montana Plymale. He was preceded in death by his parents, Mary and Thomas, and wife Sharon.A service celebrating his life will be held 11 AM Thursday, September 17, 2020 at Laws-Carr-Moore Funeral Home in Milan with Pastor Charles Miller officiating. Burial will follow in St. Paul Methodist Cemetery, with full military rites provided by the Sunman American Legion Post #337. Family and friends may gather to remember Chief from 9 – 11 AM Thursday also at the funeral home. Memorials may be given in honor of Chief to the Ripley Crossing Activity Fund. Laws-Carr-Moore Funeral Home entrusted with arrangements, 707 S Main Street, Box 243, Milan, IN 47031, (812) 654-2141. Please reach out through our website at www.lawscarrmoore.com to leave an online condolence message or a memory of Chief for the family. Due to the Governor’s mandate, social distancing should be observed, and masks must be worn inside of the funeral home.